As you may have noticed we provide you with TED Talks regularly (e.g. here and here). It is not a secret, that we love them, as far as some "Social Media and Company"-Points are in as a topic. So, here you go with another great one.
This talk is held by Seth Godin (Blog), a great marketing mind. He speaks about marketing actions and in some points about product creation. Seth Godin points out that both have to be remarkable and aim for the right target audience. That doesn't sound new to us, n'est pas? But at the same time we see a lot of companies struggling to realize especially when it comes to remarkable product and marketing strategies as well as brand management.
These are also, and as I think especially, main points which you should consider if you are about to start some kind of social media activities. And yes, I am sure that social media is a great opportunity to build your community which will have a big impact on your brand management and product creation.
Social media activities need to be remarkable and aim for the right target audience if you want to be heard in your community and get reaction/respond. Try something risky, invent some new kinds of social media experience. Don't go the old way like this proverb says:
“One who walks in another's tracks leaves no footprints.”
Now let Seth Godin do the talking!