How to not be a Bad Email Marketeer

I am not very fond of email marketing myself. The reason for that is one every one knows: It is often misused for spam. The guys from MailChimp, one of the best email marketing tools out there, know about this, too. But they also know: spam is not always intended. Often it just happens because people just don't know about "the email marketing etiquette". The people from MailChimp have understood that they need to provide more than just a tool if they want their users to be successful in this area. Therefor they created a really creative video campaign, explaining this problem in the style of a 30ties b/w education video.