[The Insider] Freunde des Mauerpark e.V.

The Mauerpark in Berlin (between Pankow and Wedding) isn't a park as all the others. When you look at it during weekdays it looks like an old, dry fallow land you would never call "park". While on weekends it is overcrowded - feeling more overcrowded than alexander platz - and filled with all kinds of artists; there are bands playing, people dancing, there is open air karaoke and a fleemarket every sunday. It is a really special place.

And like every special place the Mauerpark needs people who take care of it. One society of 25 volunteers taking care of the Mauerpark is the "Freunde des Mauerpark e.V." ("Society of friends of the Mauerpark") who are trying to establish the park as a constant in Berlin, its culture scene and tourism. So when they thought about relaunching their webpage last year it was decided to get off the path of a "normal society webpage". The people behind "Freunde des Mauerpark e.V." wanted a website transferring all facets of the Mauerpark - they decided to go "social media". We had the great opportunity to talk to Alexander Puell from dfacts.de, the designer of the concept, the creator of the page (software wise) and the one behind most of the social media involvement of the foundation. And, boy, did we learn a lot!