Mastering the social media geek on a party

As your company does Social Media now you have to face the fact that a lot of geeks and social media evangelists don't like you. Normally you don't have to care about that but as this group growth quickly chances are high you meet them on parties sooner or later. So you better learn how to cope with them in such a situation.

We've all experienced that: You are at party, it ain't that much fun (as in "fun party with friends") but it is okay-ish. At some point one of these geeks pulls out his new iphone/android/whatever, complains ten minutes about the bad reception but eventually is able to show the group surrounding him the thing he was looking for...To understand what happens and how to deal with it let's skip back 12 minutes. That is when it all began.