[The Insider] Hotel Berlin, Berlin

With its 52 years "Hotel Berlin, Berlin" clearly is not a new comer in hotel business. But when the hotel was bought out of a big chain in 2006 the heads decided to reinvent the hotel and its meaning once more. Beside a new facade for the building this included a new brand and new ways of marketing; taking the hotel into Social Media.

And once again Berlins third greatest hotel is leading hotel business to new innovative ways. Last week we got the great opportunity to talk to Anne Bubner, Brand and Media Manager and her Assistant Maria Langhammer both managing the Social Media appearance for the hotel. Like no one before they showed us how Social Media is more than just another communication channel and deeply effects the hotel and its processes.