Mastering the social media geek on a party

As your company does Social Media now you have to face the fact that a lot of geeks and social media evangelists don't like you. Normally you don't have to care about that but as this group growth quickly chances are high you meet them on parties sooner or later. So you better learn how to cope with them in such a situation.

We've all experienced that: You are at party, it ain't that much fun (as in "fun party with friends") but it is okay-ish. At some point one of these geeks pulls out his new iphone/android/whatever, complains ten minutes about the bad reception but eventually is able to show the group surrounding him the thing he was looking for...To understand what happens and how to deal with it let's skip back 12 minutes. That is when it all began.

Wait for it

It has been a lot more quiet in here lately. We know that. And I am writing to let you know it might get even more quiet for some time. But behold! We don't want to abandon this blog, actually the total opposite: we are currently working on a new series. And it is more work and needs more time than the intentionally thought, specially since it involves outsiders.

But we have a really strong opinion on this series. We are sure it will add a lot of value and give our loyal readers some really good advice(s). I ensure you: It will be legend - wait for it - dary!

Break your mind!

Last night I was sitting in my living room while I thought about questions for a questionary about Social Media Usage in companies, how they want to use it in the future and what, in their opinion, is missing in the wide range of communication tools.


The problem was: I had no clue how to start and how to order the questions. It felt like my brain was empty, and I knew that I would need to much to get good results. That was really disappointing, because I wanted to finish at least a small overview, so I could follow up later on the next day.

So I stopped, switched off my Mac, put in some old Teddy Pendergrass songs and started to relax, think about daily issues. And suddenly I had this first question which would open the questionary. From that moment I needed 30 minutes to finish the questionary without even having a break.

Rammstein vs. van Buuren

I have been to two big gigs lately: "A State of Trance 450" (ASOT) by Armin van Buuren and Rammstein's "Liebe ist für alle da". Going through the process of finding out, buying tickets, getting there, attending and having fun I realised something: There are quiet some differences in promoting, organizing and executing these events. Looking closer it looked like a mirror of the two major ways companies act and communicate today: the classic way (Rammstein) and the new way (van Buuren).

Let me explain you what I mean by comparing these two events...