What This Is

This is a blog about Social Media, Social Networks and its surroundings. We are particular interested in how new media changes our daily life, the way we communicate and interact socially. While being very fond of this new stuff we question the bighypes and look behind the curtains: not each and every new technology and service is actually good and useful.

Moreover our point of view is from a business perspective: we are especially interested in how recent developments affect companies and their daily business. We see the new way of media publishing changing the way marketing has to work and its shifts towards honest communication over Social Networks and Social Media. Specifically from this perspective we want to give small- and mid-size-businesses an inside view and help them to develop a good social media strategy.

A new era has begun and this blog will help your company find its place in this new landscape.