Tuesday, January 18, 2011

[The Insider] 6 Wunderkinder

A new star appeared on the startups sky above Berlin. And it came with a bang. 6 Wunderkinder published their first to do list application wunderlist in November 2010 not even two months after they have been founded. It runs straight the top in major tech blogs, magazines and goes wild on Twitter.

Luckily the place we work is literally across the street of their offices. So we poked them on Twitter and arranged a meeting with “the marketing guy” Robert Kock to talk about this boost start and the role social media plays in this company.

Friday, December 10, 2010

Undoing Years of Efforts

Some days ago I read a tweet by Jeremiah Owyang (jowyang) - in my opinion one of the most interesting people to follow on Twitter when it comes to social media. It said:

Tweet by jowyang on 24th Nov 2010: 'Marketers, so lured to get more followers/fans, promote FB from their corporate homepage -- undoing years of efforts to drive traffic home'

Oh my gosh, he is so damn right!

Monday, November 29, 2010

[The Insider] 15 Talents

When you want to be the leading market place bringing together talented students with interesting company projects of innovative companies, you need to be where the students are. When the 15 Talents SIBE GmbH was founded in early 2008 it was the leading rule for structuring the company. This simple but powerful rule was the reason why 15 Talents was created with Social Media at its core, making it a true social media company.

Two years later the responsible for Sales and the company site within Xing, Andreas Griesbach, is giving us insights of the company structure and how it works today through an interview.

Friday, November 26, 2010

Flip and think!

Recently I found an interview hosted by Mark Suster (@msuster) with the rapper and entrepreneur Chamillionaire. Firstly I was a little bit cautious about it because I knew Mark Suster from the side of an entrepreneur and active social media user. Chamillionaire was known to me as a musician and tech addicted. I thought it was a strange mixture but this interview really got me thinking about a lot of things regarding business and especially Social Media.

Friday, November 12, 2010

Should Business-to-Business-Companies care about Social Media?

When we talk about successful usage of Social Media one often talks about nice brands targeting end customers. Not only because there are many of good examples but also because they are more visible than others. But being a company doing business to business products or services one wonders what to do with social media. You barely establish your brand with it, only few try to do business to business over the social networks like Twitter and Facebook yet. Asking themselves: Should I care about Social Media?