Wednesday, July 28, 2010

[Should I care about...] Microblogging

A new services type emerged over the last two, three years in the internet: microblogging. With his most popular representative Twitter Microblogging became very well known and widely used. But what is Microblogging? How does it work? What services are out there and how do they differ? And most importantly: As a an owner of a [BUSINESS_TYPE_HERE] business: Should I care about Microblogging? 

I say yes, if you want to use a service which helps you to provide your community with information and which doesn't take up a lot of time updating it. But...

Tuesday, July 20, 2010

The New Era of Advertising

If we take a look at the global advertising market, we see companies investments heading more and more for online marketing and advertising. It is not about the general growth of the advertising market anymore but it is about the allocation between offline- and online advertising in the future and the way companies promote their products and services. That is going to be an interesting thing to talk about.

Friday, July 16, 2010

[The Insider] Taz - Die Tageszeitung

"Die Tageszeitung" (aka "taz") is a German left wing cooperative owned daily newspaper with their offices in Germans capital Berlin. Since they started their "project" in 1979 the taz has evolved into a publisher with around 250 people on the payroll which still has some kind of outsider position in the newspaper market of Germany. As a result of it the taz has always been curious to experiment with new ways of publishing and journalism.

Years ago it was the first german newspaper you could read online and search their archives digitally (first published on CD, now you can get access online as well). Now it was one of the first publisher involved in Twitter, Facebook, using flattr for their articles and publishing a daily ePaper for the iPhone.We had the once in a lifetime opportunity to talk to Nina Schoenian, Creative Director of the and New Media.

Monday, July 12, 2010

What we've been working on

It is time to unveil what we have been working on the last couple of weeks. As I already said earlier we wanted to bring more value to you as the reader of our blog. Therefore we decided to start two new series: "The Insider" and "Should I care about...". We want to have one new article at least one a month for each series. They will be tagged with theInsider and ShouldIcareAbout to make it easier for you to find new and old articles. Don't forget to bookmark the links!

But first, let me explain you what they are about: