People don't buy what you do

Simon Sinek needs only 18minutes to explain why some succeed and others fail although all the classic criteria (the so called "the recipe for success": the money, the team, the market conditions etc.) say the opposite. He uses great examples like Apple, Martin Luther King and the Wright brother to back up his theory: "People don't buy what you do, they buy"... but see yourself! It is published at ted talks and embedded right after the break.

If companies were real people

most of them would be in therapy by now. I mean seriously, they only care about themselves and act only to get their drugs (theirs is called "profit"): they are ignorant, betray, use people and lie straight in their faces. Unless they need you for their goals they won't even acknowledge your existence. But if they do they only care as much as they need to for their goal: as soon as they reached it they let you fall like a hot potato.

Spread the word

Alright. The Facebook FanPage is up, the Twitter account has a decent background, the blog has its design - Everything is set to bring your [TYPE OF COMPANY HERE] into the spheres of Social Media Country. You even have a "social media strategy"; you want to tweet about [INTERESTING SUBJECT HERE] at least once a day, keep followers up to date about the changes of the company and blog about interesting events you participate in. But that is not enough: Start spreading the word!

Pay or Die!

We see a lot of products, wonderful and awesome products offered for free in the world wide web. We don't even care about that, because we are used to get good and interesting tools without paying. In terms of customers we take a lot, but are not willing to give.

I think that is the wrong mentality especially when it comes to software we use for work or make money with. It is absolutely understandable, that customers don't think about paying if they get all they need from the origin itself: the entrepreneurs!

Book Review: speak human by Eric Karjaluoto

After I quoted "speak human"last week you are probably not surprised when I say: I love this book! SmashLab Founder Eric Karjaluoto explains in depth why classic marketing is useless for small and mid-size companies and what works instead: "Outmarket the Big Guys by Getting Personal" (as the subtitles states). But it is not a book for everyone...

Don't "Go Viral"

Just real quick: Don't "go viral". EVER. And show every marketing guy saying something like "uhh.. nice and then we can make it go viral" the door. He is bad for your business. PERIOD.