After Gary Vaynerchuk took over his family business, Shopper’s Discount Liquors, he rebranded the whole thing. He launched a retail website and started one of the most successful social media campaigns in the history. With the idea of his store as Wine Library and his Video-Blog Wine Library TV he was able to boost his revenue from $4 million to $60 million.
At the Web2.0 Expo he gave a 15min talk explaining the keys to his success: "Patience and Passion". No other talk concentrated the essence of social media and how to succeed with it as good as this one. Luckily his very inspiring talk is available at TedTalks and on Youtube.
Take the 15min off your launch brake and watch this video right after the page break. It will change the way you look on social media for ever...
No comments:
Post a Comment