Remarkable

As you may have noticed we provide you with TED Talks regularly (e.g. here and here). It is not a secret, that we love them, as far as some "Social Media and Company"-Points are in as a topic. So, here you go with another great one.

This talk is held by Seth Godin (Blog), a great marketing mind. He speaks about marketing actions and in some points about product creation. Seth Godin points out that both have to be remarkable and aim for the right target audience. That doesn't sound new to us, n'est pas? But at the same time we see a lot of companies struggling to realize especially when it comes to remarkable product and marketing strategies as well as brand management.

These are also, and as I think especially, main points which you should consider if you are about to start some kind of social media activities. And yes, I am sure that social media is a great opportunity to build your community which will have a big impact on your brand management and product creation.

Social media activities need to be remarkable and aim for the right target audience if you want to be heard in your community and get reaction/respond. Try something risky, invent some new kinds of social media experience. Don't go the old way like this proverb says:

“One who walks in another's tracks leaves no footprints.”

Now let Seth Godin do the talking!

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Remember that!

The End of Top-Down Control

I'll keep it short today, I promise.
I just want to show a really good TED-Talk about how Social Media is changing the way people communicate and participate in things politicians and also companies do. This TED-Talk was held by Clay Shirky in June 2009.

People don't buy what you do

Simon Sinek needs only 18minutes to explain why some succeed and others fail although all the classic criteria (the so called "the recipe for success": the money, the team, the market conditions etc.) say the opposite. He uses great examples like Apple, Martin Luther King and the Wright brother to back up his theory: "People don't buy what you do, they buy"... but see yourself! It is published at ted talks and embedded right after the break.

Patience and Passion by Gary Vaynerchuk

After Gary Vaynerchuk took over his family business, Shopper’s Discount Liquors, he rebranded the whole thing. He launched a retail website and started one of the most successful social media campaigns in the history. With the idea of his store  as Wine Library and his Video-Blog Wine Library TV he was able to boost his revenue from $4 million to $60 million.

At the Web2.0 Expo he gave a 15min talk explaining the keys to his success: "Patience and Passion". No other talk concentrated the essence of social media and how to succeed with it as good as this one. Luckily his very inspiring talk  is available at TedTalks and on Youtube.

Take the 15min off your launch brake and watch this video right after the page break. It will change the way you look on social media for ever...