A few weeks back we went to a "Social Media Workshop". Although we were not the targeted audience (the others were from companies with way over 1000 employees) and the speaker focussed on classic Internet Marketing, Blogs and SEO a bit too much it left some traces. One sentence that really got stuck was: "Social media ain't any different" and he continued saying that a marketing plan and target audience and all the classic marketing stuff has the same value it had outside social media. Bare with me when I say he is right. Right while being totally wrong.
Let me explain:
Compared to the long history of human communication mass media is a very young phenomenon (some even call it a fluke...) but it reached its limitation and got stuck already. More and more companies are not willing nor able to spend thousands of Euros for some TV- or Print-Campaign. They rather spent way less to do some smart advertising in the internet, targeted to the real audience. The reason why most of them do that is that internet marketing is actually measurable. You can track whether an ad campaign leads to sells or not. It can proof its value and you can make it more efficient.
Showing posts with label measurable. Show all posts
Showing posts with label measurable. Show all posts
