People don't buy what you do

Simon Sinek needs only 18minutes to explain why some succeed and others fail although all the classic criteria (the so called "the recipe for success": the money, the team, the market conditions etc.) say the opposite. He uses great examples like Apple, Martin Luther King and the Wright brother to back up his theory: "People don't buy what you do, they buy"... but see yourself! It is published at ted talks and embedded right after the break.

Patience and Passion by Gary Vaynerchuk

After Gary Vaynerchuk took over his family business, Shopper’s Discount Liquors, he rebranded the whole thing. He launched a retail website and started one of the most successful social media campaigns in the history. With the idea of his store  as Wine Library and his Video-Blog Wine Library TV he was able to boost his revenue from $4 million to $60 million.

At the Web2.0 Expo he gave a 15min talk explaining the keys to his success: "Patience and Passion". No other talk concentrated the essence of social media and how to succeed with it as good as this one. Luckily his very inspiring talk  is available at TedTalks and on Youtube.

Take the 15min off your launch brake and watch this video right after the page break. It will change the way you look on social media for ever...